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~person:"Fisher-Buttinger, Claudia"
~person:"Foroudi, Pantea"
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
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Corporate branding and corporate reputation : divided by a shared purpose?
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Reputation Management
,
(pp. 59-73)
.
2011
Persistent link: https://www.econbiz.de/10009271992
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