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~person:"Fisk, George"
~subject:"Informationstheorie"
~subject:"Wirtschaftsordnung"
~subject:"Wirtschaftswachstum"
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Evaluating marketing performance
Boddewyn, Jean J.
;
Slater, Charles C.
;
Fisk, George
- In:
New essays in marketing theory
,
(pp. 407-448)
.
1971
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