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~person:"Flöter, Thomas"
~subject:"Sponsoring"
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Sponsoring
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Flöter, Thomas
Marwitz, Christian
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Woisetschläger, David
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Mazodier, Marc
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Nufer, Gerd
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Marketing : ZFP ; journal of research and management
1
Sport management review
1
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ECONIS (ZBW)
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Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas
;
Benkenstein, Martin
;
Uhrich, Sebastian
- In:
Sport management review
19
(
2016
)
2
,
pp. 146-156
Persistent link: https://www.econbiz.de/10011475570
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2
Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian
;
Flöter, Thomas
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
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