Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Year of publication: |
April 2016
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Authors: | Flöter, Thomas ; Benkenstein, Martin ; Uhrich, Sebastian |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 19.2016, 2, p. 146-156
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Subject: | Sponsorship | CSR | Event | Communication | Message source | Persuasion knowledge | Sponsoring | Kommunikation | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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