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~person:"Florio, Massimo"
~person:"Gibson, Rachael"
~person:"Simões, Cláudia"
~type_genre:"Article in journal"
~type_genre:"Wörterbuch"
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Messe
7
Trade fair
7
Beziehungsmarketing
2
Interaction
2
Relationship marketing
2
Trade fairs
2
Welt
2
World
2
B-to-B-Marketing
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Florio, Massimo
Gibson, Rachael
Simões, Cláudia
Penzkofer, Horst
8
Bathelt, Harald
5
Moutinho, Victor Ferreira
5
Silva, Pedro Mendonça
4
Tafesse, Wondwesen
4
Farhangmehr, Minoo
3
Geldres-Weiss, Valeska V.
3
Golfetto, Francesca
3
Gopalakrishna, Srinath
3
Martius, Theodor
3
Rinallo, Diego
3
Sarmento, Maria
3
Täger, Uwe Christian
3
Vale, Vera Teixeira
3
Weitzel, Günter
3
Bello, Daniel C.
2
Edward, Manoj
2
Kirchgeorg, Manfred
2
Korneliussen, Tor
2
Kramer, Jens
2
Lin, Yeqiang
2
Luo, Qiuju
2
Menon, Shobha
2
Monreal-Pérez, Joaquín
2
Skallerud, Kåre
2
Sternberg, Rolf G.
2
Zhong, Dixi
2
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2
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1
Ahola, Eeva-Katri
1
Alberca Oliver, María del Pilar
1
Aleksandrov, V. A.
1
Anguera-Torrell, Oriol
1
Arnold, Dieter
1
Balaji, M. S.
1
Barksdale, Hiram C.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Commercio : rivista di economia e politica commerciale
1
Regional studies
1
Small business economics : an entrepreneurship journal
1
The journal of business & industrial marketing
1
Zeitschrift für Wirtschaftsgeographie
1
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ECONIS (ZBW)
7
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1
The evolving role of trade fairs in business : a systematic literature review and a research agenda
Sarmento, Maria
;
Simões, Cláudia
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 154-170
Persistent link: https://www.econbiz.de/10011904705
Saved in:
2
A relationship marketing perspective to trade fairs : insights from participants
Sarmento, Maria Lurdes
;
Farhangmehr, Minoo
;
Simões, …
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 584-593
Persistent link: https://www.econbiz.de/10011339848
Saved in:
3
Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
Saved in:
4
Learning in "organized anarchies" : the nature of technological search processes at trade fairs
Bathelt, Harald
;
Gibson, Rachael
- In:
Regional studies
49
(
2015
)
6
,
pp. 985-1002
Persistent link: https://www.econbiz.de/10011289197
Saved in:
5
Field configuration or field reproduction? : the dynamics of global trade fair cycles
Gibson, Rachael
;
Bathelt, Harald
- In:
Zeitschrift für Wirtschaftsgeographie
58
(
2014
)
4
,
pp. 216-231
Persistent link: https://www.econbiz.de/10010489052
Saved in:
6
Fair trades by trade fairs : information providing institutions under monopolistic competition
Florio, Massimo
- In:
Small business economics : an entrepreneurship journal
6
(
1994
)
4
,
pp. 267-281
Persistent link: https://www.econbiz.de/10001165373
Saved in:
7
Decisioni di investimento commerciale e trasparenza del mercato : il caso dell'industria fieristica
Florio, Massimo
- In:
Commercio : rivista di economia e politica commerciale
10
(
1988
)
29
,
pp. 37-48
Persistent link: https://www.econbiz.de/10001075397
Saved in:
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