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~person:"Fong, Cher Min"
~person:"Godey, Bruno"
~person:"Kim, Joongi"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Rules of origin
4
Ursprungsregeln
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Welt
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Consumer behaviour
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Designation of origin
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Herkunftsbezeichnung
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Auslandsinvestition
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consumer animosity
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Article in journal
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Fong, Cher Min
Godey, Bruno
Kim, Joongi
Basfirinci, Cigdem
3
Diamantopoulos, Adamantios
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Giraldi, Janaina de Moura Engracia
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Hong, Sung-tai
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Journal of international marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
2
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
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