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~person:"Foroudi, Pantea"
~person:"McAdam, Rodney"
~subject:"Online-Marketing"
~subject:"United Kingdom"
~type_genre:"Case study"
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Online-Marketing
United Kingdom
Großbritannien
5
Marketing
5
Marketing management
5
Marketingmanagement
5
Brand management
4
Markenführung
4
Corporate reputation
3
Firmenimage
3
Innovation management
3
Innovationsmanagement
3
KMU
3
SME
3
Corporate culture
2
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2
Unternehmenskultur
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Absorption
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Bauwirtschaft
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand architecture
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Brand image
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Clothing industry
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Competitive advantage
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Construction industry
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Destination management
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Destinationsmanagement
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Dynamic capabilities
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Case study
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Foroudi, Pantea
McAdam, Rodney
Willcocks, Leslie
6
Devine, Marion
5
Lacity, Mary Cecelia
5
Braiden, Elizabeth
4
Sparrow, Paul R.
4
Argentesi, Elena
3
Balain, Shashi
3
Braganza, Ashley
3
Buccirossi, Paolo
3
Calvano, Emilio
3
Ceyp, Michael H.
3
Denyer, David
3
Duso, Tomaso
3
Ghobadian, Abby
3
Hird, Martin
3
Marrazzo, Alessia
3
Marsh, Craig
3
Nava, Salvatore
3
O'Regan, Nicholas
3
Alderman, Neil
2
Baker-McClearn, Denise
2
Balmer, John M. T.
2
Barrett, Michael
2
Bastl, Marko
2
Birnbaum, Daniel
2
Bischopinck, Yvonne von
2
Brady, Tim
2
Brown, Robert
2
Ceyp, Michael
2
Cooper, Cary
2
Dale, Jeremy
2
Davies, Andrew
2
Davies, John
2
Eberwein, Wilhelm
2
Francis, Helen
2
Förster, Kati
2
Gillon, Anne Clare
2
Greasley, Kay
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Building corporate identity, image and reputation in the digital era
2
International journal of technology management : IJTM
1
Journal of small business and enterprise development
1
The international journal of entrepreneurship and innovation
1
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ECONIS (ZBW)
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Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
Saved in:
2
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
3
The influences of critical incidents and lifecycle dynamics on innovation implementation constructs in SMEs : a longitudinal study
McAdam, Rodney
;
Mitchell, Neil
- In:
International journal of technology management : IJTM
52
(
2010
)
1/2
,
pp. 189-212
Persistent link: https://www.econbiz.de/10008860362
Saved in:
4
The development of absorptive capacity-based innovation in a construction SME
McAdam, Rodney
;
Miller, Kristel
;
McMacken, Nora
; …
- In:
The international journal of entrepreneurship and innovation
11
(
2010
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10008658845
Saved in:
5
Implementing innovation
management
in manufacturing SMEs : a longitudinal study
McAdam, Rodney
;
Keogh, William
;
Reid, Renee S.
; …
- In:
Journal of small business and enterprise development
14
(
2007
)
3
,
pp. 385-403
Persistent link: https://www.econbiz.de/10003811014
Saved in:
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