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~person:"Foroudi, Pantea"
~person:"Trost, Armin"
~subject:"Germany"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Corporate reputation"
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Germany
Unternehmenskultur
Corporate reputation
30
Firmenimage
28
Brand management
14
Markenführung
14
Reputation
10
Brand image
8
Corporate image
8
Markenimage
8
Public relations
8
Öffentlichkeitsarbeit
8
Consumer behaviour
6
Konsumentenverhalten
6
Corporate logo
5
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5
Personalmarketing
5
Website
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4
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Markenarchitektur
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Social web
3
Advertising
2
Advertising credibility
2
Advertising effects
2
Betriebliche Wertschöpfung
2
Beziehungsmarketing
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Brand credibility
2
Brand reputation
2
Celebrity trust
2
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Foroudi, Pantea
Trost, Armin
Balmer, John M. T.
25
Melewar, T. C.
20
Wiedmann, Klaus-Peter
10
Schwaiger, Manfred
8
Balmer, John M.T.
6
Eberl, Markus
6
Baum, Matthias
5
Burghausen, Mario
5
Greyser, Stephen A.
5
Kernstock, Joachim
5
Lerpold, Lin
5
Ravasi, Davide
5
Amore, Mario Daniele
4
Bang, Nguyen
4
Drengner, Jan
4
Epure, Mircea
4
Esch, Franz-Rudolf
4
Falkenreck, Christine
4
Garofalo, Orsola
4
Helm, Sabrina
4
Illia, Laura
4
Niederhäuser, Markus
4
Podnar, Klement
4
Rekom, Johan van
4
Rosenberger, Nicole
4
Schultz, Majken
4
Schwalbach, Joachim
4
Soenen, Guillaume
4
Wolf, Sandra
4
Abratt, Russell
3
Albert, Stuart
3
Bartholmé, Roland H.
3
Beach, Lee Roy
3
Bravo, Rafael
3
Brunninge, Olof
3
Carroll, Craig E.
3
Chen, Jianqing
3
Christensen, Lars Thøger
3
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Building corporate identity, image and reputation in the digital era
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
International studies of management and organization
1
Journal of marketing communications
1
Personalwirtschaft
1
Personalwirtschaft : das Magazin für den Job HR
1
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ECONIS (ZBW)
8
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1
Business digitalization : corporate identity and reputation
Foroudi, Pantea
(
ed.
);
Cuomo, Maria Teresa
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493393
Saved in:
2
Take a new turn : relationships between corporate identity management and corporate reputation in a hospitality context
Foroudi, Pantea
;
Marvi, Reza
;
Izadi, Javad Z. D.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 365-400)
.
2022
Persistent link: https://www.econbiz.de/10012609406
Saved in:
3
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
4
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
5
Employer Branding : Arbeitgeber positionieren und präsentieren
Trost, Armin
(
ed.
)
-
2013
-
2., neu bearbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014011533
Saved in:
6
Employer Branding
Trost, Armin
- In:
Employer Branding : Arbeitgeber positionieren und …
,
(pp. 13-77)
.
2009
Persistent link: https://www.econbiz.de/10003851263
Saved in:
7
Employer Branding : Arbeitgeber positionieren und präsentieren
Trost, Armin
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003747581
Saved in:
8
Die klare Botschaft fehlt
Trost, Armin
- In:
Personalwirtschaft : das Magazin für den Job HR
35
(
2008
)
2
,
pp. 34-36
Persistent link: https://www.econbiz.de/10003619951
Saved in:
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