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~person:"Foscht, Thomas"
~subject:"Innovationsmanagement"
~subject:"Product management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
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The product and branding strategy of "Muji"
Foscht, Thomas
;
Sinha, Indrajit
;
Maloles, Cesar
; …
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 493-509)
.
2011
Persistent link: https://www.econbiz.de/10009307553
Saved in:
2
The product and branding strategy of "Muji"
Foscht, Thomas
;
Sinha, Indrajit
;
Maloles, Cesar
; …
- In:
Fallstudien zum Internationalen Management : …
,
(pp. 479-494)
.
2008
Persistent link: https://www.econbiz.de/10003743861
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