The product and branding strategy of "Muji"
Thomas Foscht, Indrajit Sinha, Cesar Maloles and Judith Schloffer
| Year of publication: |
2008
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|---|---|
| Authors: | Foscht, Thomas ; Sinha, Indrajit ; Maloles, Cesar ; Schloffer, Judith |
| Published in: |
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven. - Wiesbaden : Gabler, ISBN 978-3-8349-0707-3. - 2008, p. 479-494
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| Subject: | Produktgestaltung | Product design | Produktmanagement | Product management | USA | United States | Markenführung | Brand management | Produktentwicklung | New product development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003743861