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~person:"Foscht, Thomas"
~subject:"Konsumentenverhalten"
~type_genre:"Book section"
~type_genre:"Übersichtsarbeit"
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Konsumentenverhalten
Brand image
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Consumer behaviour
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Cue utilization theory
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Einzelhandel
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Handelsmarke
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Markenimage
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Perceived risk
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Private label naming strategy
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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ECONIS (ZBW)
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The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-118)
.
2022
Persistent link: https://www.econbiz.de/10013281289
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