Agrawal, Jagdish; Grimm, Pamela; Kamath, Shyam; Foscht, … - In: Journal of Product & Brand Management 20 (2011) 5, pp. 333-342
, Singapore, Thailand and the USA and analyzed using factor analysis to identify the signals that are used as extrinsic and …) with the eight countries clustering in terms of these signals. Thus, Austria, Belgium, Hong Kong and the USA form one …