//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fossen, Beth L."
~subject:"Social web"
~subject:"Theorie"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
Theorie
Advertising effects
5
Werbewirkung
5
Internet marketing
4
Online-Marketing
4
Social Web
4
Viral marketing
4
Virales Marketing
4
Consumer behaviour
3
Fernsehwerbung
3
Konsumentenverhalten
3
Television advertising
3
online word-of-mouth
2
social media
2
Ad effectiveness
1
Advertising
1
Audience size
1
Brand image
1
Brand management
1
Fernsehen
1
Markenführung
1
Markenimage
1
Media usage
1
Mediennutzung
1
Online word-of-mouth
1
Political advertising
1
Presidential election
1
Product Placement
1
Product placement
1
Präsidentschaftswahl
1
Social TV
1
Social media
1
Television
1
Website
1
Werbung
1
Word-of-mouth
1
ad effectiveness
1
advertising
1
brand strategy
1
branded entertainment
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Fossen, Beth L.
Gierl, Heribert
8
Arora, Taanika
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Fogel, Joshua
5
Choi, Yung Kyun
4
Dodoo, Naa Amponsah
4
Kerr, Gayle
4
Noort, Guda van
4
Pittman, Matthew
4
Sen, Sandipan
4
Steffenhagen, Hartwig
4
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Bigné Alcañiz, J. Enrique
3
Bright, Laura F.
3
Buzeta, Cristian
3
Dwivedi, Yogesh Kumar
3
Esteban, Lola
3
Hayes, Jameson L.
3
Huang, Yan
3
Kaiser, Harry M.
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Mahdian, Mohammad
3
Nguyen Yen Thi Hoang
3
Oeldorf-Hirsch, Anne
3
Orazi, Davide C.
3
Pitt, Leyland F.
3
Poels, Karolien
3
Rana, Meghna
3
Reich, Sandra
3
Schweidel, David A.
3
Torres, Ivonne M.
3
Tucker, Catherine
3
Wang, Ye
3
Yang, Shuai
3
Yoon, Sukki
3
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of the Academy of Marketing Science
1
Quantitative marketing and economics : QME
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
2
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
3
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
4
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->