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~person:"Fournier, Susan"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
Kundenzufriedenheit
Brand management
7
Markenführung
7
Consumer behaviour
4
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Relationship marketing
3
Marketing theory
2
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2
Branchenentwicklung
1
Brand image
1
Consumer goods
1
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1
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1
Markenimage
1
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Fournier, Susan
Keller, Kevin Lane
7
Park, C. Whan
4
Schmitt, Bernd
4
Ehrenberg, Andrew S. C.
3
Esch, Franz-Rudolf
3
Goldsmith, Ronald E.
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Asmat Nizam Abdul Talib
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2
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Malthouse, Edward C.
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Marino, Vittoria
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Brand management ; Vol. 2
2
Handbook of brand relationships
1
Handbook on brand and experience management
1
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ECONIS (ZBW)
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Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
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2
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
3
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
4
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
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