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~person:"Fournier, Susan"
~subject:"Dienstleistungsqualität"
~subject:"Markenartikel"
~type:"article"
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Dienstleistungsqualität
Markenartikel
Beziehungsmarketing
12
Relationship marketing
12
Brand
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Computer-assisted marketing
2
IT-gestütztes Marketing
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Behavioral economics
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China
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Consumers
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Germany
1
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Supplier relationship management
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Theorie
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USA
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United States
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Verhaltensökonomik
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brand relationshipchange
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onsumer-brand relationships
1
paradox
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relational work
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Fournier, Susan
Han, Heesup
25
Prentice, Catherine
22
Mattila, Anna S.
19
Bruhn, Manfred
16
Khan, Imran
16
Klaus, Philipp
16
McColl-Kennedy, Janet R.
16
Loureiro, Sandra Maria Correia
14
Rahman, Zillur
14
Gil Saura, Irene
13
Gustafsson, Anders
13
Hollebeek, Linda D.
13
Japutra, Arnold
13
Sreejesh, S.
13
Gong, Taeshik
12
Johnson, Lester W.
12
Balaji, M. S.
11
Bilgihan, Anil
11
Hyun, Sunghyup Sean
11
Sarkar, Abhigyan
11
Wong, IpKin Anthony
11
Fetscherin, Marc
10
Qu, Hailin
10
Quach, Sara
10
Bang, Nguyen
9
Park, Jungkun
9
Prybutok, Victor R.
9
Rather, Raouf Ahmad
9
Augusto, Mário Gomes
8
Carlson, Jamie
8
Casidy, Riza
8
Edvardsson, Bo
8
Izogo, Ernest Emeka
8
King, Ceridwyn
8
Kumar, Vikas
8
Lee, Seonjeong
8
Patterson, Paul G.
8
Paul, Justin
8
Roberts-Lombard, Mornay
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Sarkar, Juhi Gahlot
8
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Brand management ; Vol. 2
1
Consumer-brand relationships : theory and practice
1
Handbook of brand relationships
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
5
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1
Doing relationship work : a theory of change in consumer-brand relationships
Alvarez, Claudio
;
Brick, Danielle J.
;
Fournier, Susan
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 610-632
Persistent link: https://www.econbiz.de/10012799024
Saved in:
2
Exploring relationship analogues in the brand space
Miller, Felicia M.
;
Fournier, Susan
;
Allen, Chris T.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 30-56)
.
2012
Persistent link: https://www.econbiz.de/10009739839
Saved in:
3
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
4
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
5
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
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