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~person:"Foxall, Gordon R."
~person:"Grace, Debra"
~person:"Hogg, Margaret K."
~subject:"Arbeitsverhalten"
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Foxall, Gordon R.
Grace, Debra
Hogg, Margaret K.
King, Ceridwyn
3
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European journal of marketing : EJM
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ECONIS (ZBW)
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Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
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2
Building and measuring employee-based brand equity
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 938-971
Persistent link: https://www.econbiz.de/10008650644
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