Examining the antecedents of positive employee brand-related attitudes and behaviours
Ceridwyn King and Debra Grace
| Year of publication: |
2012
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|---|---|
| Authors: | King, Ceridwyn ; Grace, Debra |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 3/4, p. 469-488
|
| Subject: | Personalmarketing | HR marketing | Mitarbeiterbindung | Employee retention | Arbeitsverhalten | Work behaviour | Dienstleistungssektor | Service industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535670