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~person:"Fragkogianni, Marietta"
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Beziehungsmarketing
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Brand
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Brand loyalty
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Consumer behaviour
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Customer satisfaction
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Greece
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Griechenland
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Konsumentenverhalten
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Kundenzufriedenheit
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accommodation
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Fragkogianni, Marietta
Koutra, Christina
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Emerging human and techno-human business management dynamics in a globalized environment
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ECONIS (ZBW)
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Formulating accommodation brand loyalty : evidence from Greece
Fragkogianni, Marietta
;
Koutra, Christina
- In:
Emerging human and techno-human business management …
,
(pp. 151-187)
.
2020
Persistent link: https://www.econbiz.de/10012522239
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