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Double
Jeopardy
: 50 years on : reviving a forgotten tool that still predicts brand loyalty
Graham, Charles
;
Bennett, Dag R.
;
Franke, Katrin
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 278-287
Persistent link: https://www.econbiz.de/10011792395
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