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~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~person:"Tomczak, Torsten"
~subject:"Marketing"
~subject:"Wahrnehmung"
~type_genre:"Wörterbuch"
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Franses, Philip Hans
Malhotra, Naresh K.
Tomczak, Torsten
Koschnick, Wolfgang J.
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Wiley international encyclopedia of
marketing
Sheth, Jagdish N.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773196
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