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~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~person:"Vrontis, Demetris"
~source:"econis"
~subject:"Marketing"
~type:"article"
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Marketing
Consumer behaviour
42
Konsumentenverhalten
42
Marketing management
35
Marketingmanagement
35
Beziehungsmarketing
28
Relationship marketing
28
Brand management
27
Markenführung
27
Market research
18
Marktforschung
18
Theorie
13
Theory
13
Brand image
12
Internet marketing
12
Markenimage
12
Online-Marketing
12
Strategic management
11
Strategisches Management
11
Football
10
Fußball
10
Lieferantenmanagement
10
Social Web
10
Social web
10
Supplier relationship management
10
Brand
9
Innovation
9
International marketing
9
Professional sports
9
Profisport
9
Sportmarketing
9
Sports marketing
9
Weinbau
9
Wine industry
9
B-to-B-Marketing
8
Business-to-business marketing
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Internationales Marketing
8
Markenartikel
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17
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Franses, Philip Hans
Malhotra, Naresh K.
Vrontis, Demetris
Meffert, Heribert
21
Homburg, Christian
20
Leeflang, Peter
17
Kotler, Philip
16
Bruhn, Manfred
15
Laczniak, Gene R.
15
Layton, Roger A.
15
Reinecke, Sven
14
Shultz, Clifford J.
13
Wiedmann, Klaus-Peter
13
Hanssens, Dominique M.
12
Lim, Weng Marc
12
Morgan, Neil A.
12
Tadajewski, Mark
12
Hruschka, Harald
11
Kirchgeorg, Manfred
11
Kumar, V.
11
Freiling, Jörg
10
Hunt, Shelby D.
10
Jones, Rosalind
10
Kraus, Sascha
10
Miles, Morgan P.
10
Spiller, Achim
10
Adeola, Ogechi
9
Bauer, Hans H.
9
Brown, Stephen
9
Carson, David
9
Crittenden, Victoria Lynn
9
Dholakia, Nikhilesh
9
Ferrell, Odies C.
9
Gilmore, Audrey
9
Malshe, Avinash
9
Sheth, Jagdish N.
9
Stremersch, Stefan
9
Voeth, Markus
9
Engelhardt, Werner Hans
8
Herrmann, Andreas
8
Hills, Gerald E.
8
Jaworski, Bernard J.
8
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International marketing review
2
Journal of business research : JBR
2
Economics letters
1
Explanatory frameworks : economics, geography, social analysis
1
Handbook of economic forecasting ; Vol. 1
1
International journal of organizational analysis
1
International journal of technology marketing : IJTMkt
1
Journal for global business advancement : JGBA
1
Journal of applied econometrics
1
Journal of business-to-business marketing
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
The Oxford handbook of economic forecasting
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
Other ZBW resources
7
RePEc
1
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date (oldest first)
1
Examining the
marketing
performance of the firms from an international dynamic
marketing
capability perspective : moderating role of
marketing
leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
2
Value based
marketing
: examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
28
(
2023
)
1/2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014320170
Saved in:
3
Mobile
marketing
: a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
4
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
5
Marketing
public relations : a consumer-focused strategic perspective
Papasolomou, Ioanna
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Journal of customer behaviour
13
(
2014
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010384234
Saved in:
6
Contemporary
marketing
communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Saved in:
7
Marketing
and Sales
Franses, Philip Hans
- In:
The Oxford handbook of economic forecasting
.
2012
Persistent link: https://www.econbiz.de/10012882032
Saved in:
8
Football performance and strategic choices in Italy and beyond
Rossi, Matteo
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of organizational analysis
21
(
2013
)
4
,
pp. 546-564
Persistent link: https://www.econbiz.de/10010201090
Saved in:
9
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
10
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
1
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