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~person:"Franses, Philip Hans"
~person:"Verhoef, Peter C."
~subject:"Kfz-Gewerbe"
~type_genre:"Aufsatz in Zeitschrift"
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Understanding brand and dealer retention in the new car market: the moderating role of brand tier
Verhoef, Peter C.
;
Langerak, Fred
;
Donkers, Bas
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003438286
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