Understanding brand and dealer retention in the new car market: the moderating role of brand tier
Year of publication: |
2007
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Authors: | Verhoef, Peter C. ; Langerak, Fred ; Donkers, Bas |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 83.2007, 1, p. 97-113
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Subject: | Beziehungsmarketing | Relationship marketing | Kfz-Gewerbe | Automotive services industry | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Marketingtheorie | Marketing theory |
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