Franses, Philip Hans; Boswijk, Boswijk, H.P. - Erasmus Research Institute of Management (ERIM), … - 2002
We propose a new empirical representation of the Bass diffusion model, in order to estimate the three key parameters …. Taking this into account, we arrive at an extension of the basic representation proposed in Bass (1969), with an additional … experiments, we compare the new representation with that of Bass (1969) and Srinivasan and Mason (1986). We document that these …