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~person:"Frenzel, Tobias"
~person:"Tilleke, Ralf"
~subject:"Beziehungsmarketing"
~subject:"Customer service"
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Beziehungsmarketing
Customer service
Electronic Commerce
7
E-commerce
6
Deutschland
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Germany
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Music industry
4
Musikwirtschaft
4
Consumer behaviour
3
Internet
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Hannoversche Allgemeine Zeitung
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Frenzel, Tobias
Tilleke, Ralf
Wiedmann, Klaus-Peter
32
Hennigs, Nadine
10
Buxel, Holger
5
Walsh, Gianfranco
5
Seegebarth, Barbara
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Kudlińska, Mariola
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Marketing : ZFP ; journal of research and management
1
Schriftenreihe Marketing, Management
1
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ECONIS (ZBW)
2
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Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
2
Kundenbindung als zentrale Herausforderung für das Verlagsmarketing : die Wirkung zusätzlicher Serviceleistungen auf Kundenzufriedenheit und Leserbindung am Beispiel der Hannoversc...
Wiedmann, Klaus-Peter
;
Hennigs, Jörg
;
Tilleke, Ralf
-
2004
Persistent link: https://www.econbiz.de/10002610687
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