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~person:"Frey, Bruno S."
~person:"Guccio, Calogero"
~person:"Merchant, Altaf"
~subject:"Konsumentenverhalten"
~type:"article"
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Cultural heritage
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Frey, Bruno S.
Guccio, Calogero
Merchant, Altaf
Fu, Xiaoxiao
4
Petr, Christine
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Taheri, Babak
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Le Gall-Ely, Marine
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Journal of business research : JBR
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
2
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
3
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
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