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~person:"Frey, Bruno S."
~person:"Hall, Bronwyn H."
~person:"Meffert, Heribert"
~person:"Rugman, Alan M."
~subject:"Internationales Marketing"
~subject:"USA"
~type_genre:"Textbook"
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Frey, Bruno S.
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Internationales Marketing-
Management
: ein markenorientierter Ansatz
Meffert, Heribert
;
Burmann, Christoph
;
Becker, Christian
-
2010
-
4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10008699444
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