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~person:"Frey, Bruno S."
~person:"Johansson, Johny K."
~person:"Meffert, Heribert"
~person:"Rugman, Alan M."
~subject:"Internationales Marketing"
~subject:"performance"
~type_genre:"Aufsatz in Zeitschrift"
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Frey, Bruno S.
Johansson, Johny K.
Meffert, Heribert
Rugman, Alan M.
Diamantopoulos, Adamantios
12
Javalgi, Rajshekhar G.
10
Samiee, Saeed
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1
Awards of strategic signals
Gallus, Jana
;
Frey, Bruno S.
- In:
Journal of management inquiry
26
(
2017
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10011632506
Saved in:
2
Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Ronkainen, …
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
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