Cognitive and affective reactions of US consumers to global brands
Year of publication: |
2008
|
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Authors: | Dimofte, Claudiu V. ; Johansson, Johny K. ; Ronkainen, Ilkka A. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 16.2008, 4, p. 113-135
|
Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Emotion | USA | United States |
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