Cognitive and affective reactions of US consumers to global brands
Claudiu V. Dimofte, Johny K. Johansson, and Ilkka A. Ronkainen
| Year of publication: |
2008
|
|---|---|
| Authors: | Dimofte, Claudiu V. ; Johansson, Johny K. ; Ronkainen, Ilkka A. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 16.2008, 4, p. 113-135
|
| Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Emotion | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003813593