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~person:"Friedli, Thomas"
~person:"Guenther, Peter"
~person:"Jacob, Frank"
~subject:"Dienstleistungsmarketing"
~type_genre:"Article in journal"
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Dienstleistungsmarketing
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
8
Supplier relationship management
8
Bundling strategy
4
Leistungsbündel
4
Services marketing
4
Advertising
2
B2B advertising
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Betriebliche Wertschöpfung
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Business services
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E-commerce
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Electronic Commerce
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Marketing theory
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Marketingtheorie
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Salespeople
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Service industry
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Unternehmensdienstleistung
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Value creation
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Verkaufspersonal
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Absatz
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Advertising effects
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Ambidextrous organization
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B2B
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B2B sales
1
B2B service brands
1
Beschaffung
1
Beziehungsmarketing
1
Brand
1
Brand image
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Brand management
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Brand value
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Branding strategy
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Business markets
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Friedli, Thomas
Guenther, Peter
Jacob, Frank
Garry, Tony
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Ulaga, Wolfgang
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Agyei, Paul Mensah
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Classen, Moritz
1
Cobelli, Nicola
1
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Davis, Donna F.
1
Dayan, Mumin
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De Villiers, Jacobus Christiaan
1
Ford, David
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Friege, Christian
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Gabrielsson, Mika
1
Golicic, Susan L.
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Grohmann, Marcella Maria
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Groth, Markus
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Herbst, Frederick Jacobus
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
1
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ECONIS (ZBW)
4
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Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
2
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
3
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
4
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
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