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~person:"Friedli, Thomas"
~person:"Jacob, Frank"
~person:"Kowalkowski, Christian"
~subject:"Dienstleistungsmarketing"
~type_genre:"Article in journal"
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Dienstleistungsmarketing
B-to-B-Marketing
21
Business-to-business marketing
21
Lieferantenmanagement
15
Supplier relationship management
15
Bundling strategy
11
Leistungsbündel
11
Beziehungsmarketing
8
Relationship marketing
8
Business services
5
Dienstleistungssektor
5
E-commerce
5
Electronic Commerce
5
Service industry
5
B2B
4
Industrie
4
Manufacturing industries
4
Services marketing
4
Unternehmensdienstleistung
4
Consumer behaviour
3
Dienstleistung
3
Digitization
3
Konsumentenverhalten
3
Services
3
Servitization
3
Customer integration
2
Dienstleistungsqualität
2
Digitalisierung
2
Digitalization
2
Erfolgsfaktor
2
Industrial marketing
2
Innovation
2
Kundenintegration
2
Marketing
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Multinationales Unternehmen
2
Salespeople
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Article in journal
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Friedli, Thomas
Jacob, Frank
Kowalkowski, Christian
Garry, Tony
2
Ulaga, Wolfgang
2
Agyei, Paul Mensah
1
Balaraman, Pravin
1
Beasley, Mark
1
Biggemann, Sergio
1
Broderick, Anne
1
Calder, Bobby J.
1
Cassia, Fabio
1
Chennamaneni, Pavan Rao
1
Chowdhury, Naushaba
1
Classen, Moritz
1
Cobelli, Nicola
1
Coffie, Stanley
1
Davis, Donna F.
1
Dayan, Mumin
1
De Villiers, Jacobus Christiaan
1
Ford, David
1
Friege, Christian
1
Gabrielsson, Mika
1
Golicic, Susan L.
1
Grohmann, Marcella Maria
1
Groth, Markus
1
Guenther, Miriam
1
Guenther, Peter
1
Harwood, Tracy
1
Herbst, Frederick Jacobus
1
Holmlund, Maria
1
Jong, Ad de
1
Keeling, Debbie Isobel
1
Kim, Tongil TI
1
Kovalchuk, Marina
1
Lee, Zoe
1
Liu, Jonathan
1
Lusch, Robert F.
1
Makkonen, Hannu
1
Malthouse, Edward Carl
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
4
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1
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
2
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
3
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
4
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
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