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Qualitative Methode
3
Qualitative method
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Qualitative research
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Betriebliche Wertschöpfung
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Beziehungsmarketing
2
Customer integration
2
Customer value
2
Kundenintegration
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Kundenwert
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Lieferantenmanagement
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Customer Non-Receptivity
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Customer engagement
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Customer-Supplier Relationships
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Customer-supplier relationships
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Integration devices
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KMU
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Key account management
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Key-Account-Management
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Marketing management
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Marketingmanagement
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Qualitative Research
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SME
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Sales failure
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Sales performance
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Sales-marketing interface
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Sales-service interplay
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Salespeople
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Friend, Scott B.
Langley, Ann
7
Levina, Natalia
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Bailyn, Lotte
5
Denzin, Norman K.
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Fernández, Walter
5
Holton, Judith A.
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Irvine, Helen
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Mathias, Blake D.
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Roy, Subhadip
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Walsh, Isabelle
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Alam, Md. Kausar
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Alvesson, Mats
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Bitsch, Vera
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Budhwar, Pawan S.
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Chen, Huan
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Cho, Yonjoo
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Cunliffe, Ann L.
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Engelhardt, Katharina
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Fischlmayr, Iris C.
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Gellynck, Xavier
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Haaland, Ingar
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Hoeber, Larena
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Islam, Gazi
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Jarzabkowski, Paula
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Kollinger-Santer, Iris
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Kühne, Bianka
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Lambrecht, Evelien
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Lämsä, Anna-Maija
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Masdonati, Jonas
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Onwuegbuzie, Anthony
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Plakoyiannaki, Emmanuella
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Roth, Christopher
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Schönwald, Antje
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Spellerberg, Annette
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Stantcheva, Stefanie
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Thomas, Robert James
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Weber, Florian
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
2
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
3
Strategic and operational alignment of sales-marketing interfaces : dual paths within an SME configuration
Malshe, Avinash
;
Friend, Scott B.
;
Khatib, Jamal A. al-
; …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 145-158
Persistent link: https://www.econbiz.de/10011776011
Saved in:
4
Why are you really losing sales opportunities? : a buyers' perspective on the determinants of key account sales failures
Friend, Scott B.
;
Curasi, Carolyn Folkman
;
Boles, James S.
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1124-1135
Persistent link: https://www.econbiz.de/10010439596
Saved in:
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