Strategic and operational alignment of sales-marketing interfaces : dual paths within an SME configuration
Avinash Malshe, Scott B. Friend, Jamal Al-Khatib, Mohammed I. Al-Habib, Habiballah Mohamed Al-Torkistani
| Year of publication: |
October 2017
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|---|---|
| Authors: | Malshe, Avinash ; Friend, Scott B. ; Khatib, Jamal A. al- ; Al-Habib, Mohammed I. ; Al-Torkistani, Habiballah Mohamed |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 66.2017, p. 145-158
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| Subject: | Sales-marketing interface | Small and medium-sized enterprise | Integration devices | Marketing strategy | Qualitative research | KMU | SME | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.08.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011776011