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Friend, Scott B.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Marketing strategy implementation impediments and remedies : a multi-level theoretical framework within the
sales-marketing
interface
Malshe, Avinash
;
Hughes, Douglas E.
;
Good, Valerie
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 824-846
Persistent link: https://www.econbiz.de/10013399628
Saved in:
2
Interfacing and customer-facing : sales and marketing selling centers
Johnson, Jeff S.
;
Matthes, Joseph M.
;
Friend, Scott B.
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 41-56
Persistent link: https://www.econbiz.de/10012004135
Saved in:
3
Strategic and operational alignment of sales-marketing interfaces : dual paths within an SME configuration
Malshe, Avinash
;
Friend, Scott B.
;
Khatib, Jamal A. al-
; …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 145-158
Persistent link: https://www.econbiz.de/10011776011
Saved in:
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