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~person:"Frow, Pennie"
~person:"Petersen, J. Andrew"
~person:"Sesé, F. Javier"
~subject:"Customer acquisition"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer lifetime value"
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Customer acquisition
Relationship marketing
Customer value
20
Kundenwert
20
Beziehungsmarketing
15
Betriebliche Wertschöpfung
5
Consumer behaviour
5
Konsumentenverhalten
5
Value creation
5
Customer satisfaction
4
Kundenzufriedenheit
4
Marketing management
4
Marketingmanagement
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer profitability
3
Dienstleistungsqualität
3
Service quality
3
Service-Dominant Logic
3
Service-dominant logic
3
Financial services
2
Finanzdienstleistung
2
Lieferantenmanagement
2
Measurement
2
Messung
2
Profitability
2
Rentabilität
2
Supplier relationship management
2
Value in use
2
Value proposition
2
Viral marketing
2
Virales Marketing
2
customer profitability
2
Allocation
1
Allokation
1
Bank
1
Bankgeschäft
1
Banking services
1
Beschwerdemanagement
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1
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16
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Aufsatz in Zeitschrift
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16
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English
15
German
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Frow, Pennie
Petersen, J. Andrew
Sesé, F. Javier
Kumar, V.
22
Ko, Eunju
8
Venkatesan, Rajkumar
8
Verhoef, Peter C.
8
Eggert, Andreas
7
Heinonen, Kristina
7
Madhani, Pankaj M.
7
Gallarza, Martina G.
6
Gil Saura, Irene
6
Kim, Kyung Hoon
6
Ahn, Jiseon
5
Bradlow, Eric T.
5
Hollebeek, Linda D.
5
Leone, Robert P.
5
McColl-Kennedy, Janet R.
5
Neslin, Scott A.
5
Saarijärvi, Hannu
5
Schwepker, Charles H. <Jr.>
5
Wiesel, Thorsten
5
Albadvi, Amir
4
Del Chiappa, Giacomo
4
Fader, Peter
4
Haenlein, Michael
4
Itani, Omar S.
4
Kaplan, Andreas M.
4
Keränen, Joona
4
Kim, Sang Jin
4
Le Nguyen Hau
4
Ngo, Liem Viet
4
Payne, Adrian
4
Perdue, Richard R.
4
Pfeifer, Phillip E.
4
Reinartz, Werner J.
4
Rintamäki, Timo
4
Strandvik, Tore
4
Sweeney, Jillian C.
4
Weinstein, Art
4
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Universia business review : UBR
1
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ECONIS (ZBW)
16
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16
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1
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
2
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
3
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
4
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
5
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
6
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
7
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
8
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
9
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
10
Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
Saved in:
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