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~person:"Frow, Pennie"
~subject:"Kundenwert"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Frow, Pennie
Kumar, V.
22
Fetscherin, Marc
12
Loureiro, Sandra Maria Correia
11
Ko, Eunju
9
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8
Heinonen, Kristina
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Han, Heesup
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Kim, Kyung Hoon
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Leckie, Civilai
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Reinartz, Werner J.
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Šerić, Maja
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Bradlow, Eric T.
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Chrysochou, Polymeros
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
5
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1
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
2
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
3
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
4
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
5
Managing the co-creation of value
Payne, Adrian E.
;
Storbacka, Kaj
;
Frow, Pennie
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003679883
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