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~person:"Frow, Pennie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Service-Dominant Logic"
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Service-dominant logic
6
Service-Dominant Logic
5
Betriebliche Wertschöpfung
3
Customer value
3
Kundenwert
3
Marketing theory
3
Marketingtheorie
3
Value creation
3
B-to-B-Marketing
2
Business-to-business marketing
2
Theorie
2
Theory
2
Theory of value
2
Werttheorie
2
Beziehungsmarketing
1
Business model
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Emergence
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Geschäftsmodell
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Inter-firm cooperation
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Lieferantenmanagement
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Network
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New product development
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Phase transitions
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Relationship marketing
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Service ecosystems
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Systems theory
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Unternehmenskooperation
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Unternehmensnetzwerk
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Value in exchange
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Value in use
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Value propositions
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network
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Aufsatz in Zeitschrift
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Frow, Pennie
Vargo, Stephen L.
35
Lusch, Robert F.
26
Edvardsson, Bo
14
Akaka, Melissa Archpru
10
Polese, Francesco
8
Tronvoll, Bård
8
Hughes, Tim
7
Löbler, Helge
7
Ng, Irene
7
Grönroos, Christian
6
Helkkula, Anu
6
Skålén, Per
6
Barile, Sergio
5
Hilton, Toni
5
Jaakkola, Elina
5
Mele, Cristina
5
Payne, Adrian
5
Ventura, Rafael
5
Wieland, Heiko
5
Woratschek, Herbert
5
Barrutia, José M.
4
Brodie, Roderick J.
4
Dahl, Andrew J.
4
Gummerus, Johanna
4
Gummesson, Evert
4
Horbel, Chris
4
Jacob, Frank
4
Kleinaltenkamp, Michael
4
Koskela-Huotari, Kaisa
4
Osborne, Stephen P.
4
Parida, Vinit
4
Peltier, James
4
Ranjan, Kumar Rakesh
4
Read, Stuart
4
Sarno, Debora
4
Saviano, Marialuisa
4
Verma, Rajeev
4
Aitken, Robert
3
Alexander Joseph Ibnu Wibowo
3
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing theory
2
Journal of business research : JBR
1
Review of marketing research
1
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ECONIS (ZBW)
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1
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
2
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
3
Emergence and phase transitions in service ecosystems
Polese, Francesco
;
Payne, Adrian
;
Frow, Pennie
;
Sarno, …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 25-34
Persistent link: https://www.econbiz.de/10012494402
Saved in:
4
Value propositions : a service ecosystems perspective
Frow, Pennie
;
McColl-Kennedy, Janet R.
;
Hilton, Toni
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 327-351
Persistent link: https://www.econbiz.de/10010461901
Saved in:
5
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
Saved in:
6
Designing business models for value co-creation
Storbacka, Kaj
;
Frow, Pennie
;
Nenonen, Suvi
;
Payne, Adrian
-
2012
Persistent link: https://www.econbiz.de/10009572486
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