Designing business models for value co-creation
Kaj Storbacka, Pennie Frow, Suvi Nenonen and Adrian Payne
| Year of publication: |
2012
|
|---|---|
| Authors: | Storbacka, Kaj ; Frow, Pennie ; Nenonen, Suvi ; Payne, Adrian |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 9.2012, p. 51-78
|
| Subject: | Marketingtheorie | Marketing theory | Produktentwicklung | New product development | Werttheorie | Theory of value | Service-Dominant Logic | Service-dominant logic | Geschäftsmodell | Business model | Netzwerk | Network | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009572486