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~person:"Fuentes, Christian"
~subject:"Marketing"
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Making a market for alternatives : marketing devices and the qualification of a vegan milk substitute
Fuentes, Christian
;
Fuentes, Maria
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 529-555
Persistent link: https://www.econbiz.de/10011777724
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