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~person:"Fulgoni, Gian M."
~person:"Kurze, Katharina"
~subject:"Retail marketing"
~subject:"United States"
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Search: subject_exact:"Multi-channel marketing"
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Retail marketing
United States
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Fulgoni, Gian M.
Kurze, Katharina
Brunner, Felix
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Journal of advertising research
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ECONIS (ZBW)
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Enhancing multi-channel retail quality through cross-channel services
Kurze, Katharina
;
Kirchgeorg, Manfred
-
2017
Persistent link: https://www.econbiz.de/10011873927
Saved in:
2
The future of retail is mobile
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 346-351
Persistent link: https://www.econbiz.de/10011628612
Saved in:
3
Omni-channel retail insights and the consumer's path-to-purchase : how digital has transformed the way people make purchasing decisions
Fulgoni, Gian M.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 377-380
Persistent link: https://www.econbiz.de/10010481201
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