Omni-channel retail insights and the consumer's path-to-purchase : how digital has transformed the way people make purchasing decisions
Gian M. Fulgoni
| Year of publication: |
2014
|
|---|---|
| Authors: | Fulgoni, Gian M. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 4, p. 377-380
|
| Subject: | Kaufentscheidung | Purchase decision | Multikanalvertrieb | Multichannel strategy | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481201