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~person:"Gázquez-Abad, Juan Carlos"
~person:"Pauwels, Koen"
~person:"Rohlmann, Peter"
~type_genre:"Book section"
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Gázquez-Abad, Juan Carlos
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Exploring omnichannel retailing : common expectations and diverse realities
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Wirtschaftlicher und sportlicher Wettbewerb : Festschrift für Rainer Gömmel zum 65. Geburtstag
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Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
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2
Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 175-206)
.
2013
Persistent link: https://www.econbiz.de/10009705019
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3
Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 233-264)
.
2011
Persistent link: https://www.econbiz.de/10008738194
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4
Markenpolitik als Wettbewerbsinstrument im Sport
Rohlmann, Peter
- In:
Wirtschaftlicher und sportlicher Wettbewerb : …
,
(pp. 403-424)
.
2009
Persistent link: https://www.econbiz.de/10003905096
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