Retail promotional communication : the comparative effectiveness of print versus online
Year of publication: |
2019
|
---|---|
Authors: | Ziliani, Cristina ; Ieva, Marco ; Gázquez-Abad, Juan Carlos ; D'Attoma, Ida |
Published in: |
Exploring omnichannel retailing : common expectations and diverse realities. - Cham, Switzerland : Springer, ISBN 978-3-319-98272-4. - 2019, p. 225-249
|
Subject: | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Vergleich | Comparison | Kommunikation | Communication |
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