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~person:"Götz, Klaus"
~person:"Hinterhuber, Andreas"
~person:"Männel, Wolfgang"
~person:"Pepels, Werner"
~source:"econis"
~subject:"Aufsatzsammlung"
~subject:"Betriebswirtschaftslehre"
~subject:"Business-to-business marketing"
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Subject
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Aufsatzsammlung
Betriebswirtschaftslehre
Business-to-business marketing
Theorie
84
Theory
84
Marketingmanagement
51
Deutschland
49
Germany
49
Marketing management
49
Controlling
46
Marketing
39
Management control
32
Preismanagement
32
Pricing strategy
32
Strategisches Management
24
Kostenrechnung
23
B-to-B-Marketing
19
Product management
19
Produktmanagement
19
Management
17
Cost accounting
16
Lieferantenmanagement
16
Physical distribution
16
Supplier relationship management
16
Vertrieb
16
Business economics
15
Kommunikation
15
Strategic management
15
Kostenmanagement
12
Unternehmen
12
Beziehungsmarketing
11
Customer service
11
Kundenservice
11
Relationship marketing
11
Advertising
10
Führungskräfteentwicklung
10
Werbung
10
Dienstleistungsmanagement
9
Human Resource Management
9
Leadership development
9
Organisatorischer Wandel
9
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Online availability
All
Undetermined
3
Free
1
Type of publication
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Book / Working Paper
20
Article
14
Type of publication (narrower categories)
All
Lehrbuch
15
Textbook
15
Article in journal
7
Aufsatz im Buch
7
Aufsatz in Zeitschrift
7
Book section
7
Collection of articles of several authors
7
Sammelwerk
7
Handbook
4
Handbuch
4
Bibliografie enthalten
2
Bibliography included
2
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Language
All
German
26
English
8
Author
All
Götz, Klaus
Hinterhuber, Andreas
Männel, Wolfgang
Pepels, Werner
Kleinaltenkamp, Michael
39
Svensson, Göran
22
Naudé, Peter
21
Brigham, Eugene F.
20
Backhaus, Klaus
19
Baumgarth, Carsten
19
Henneberg, Stephan
19
Homburg, Christian
19
Bruhn, Manfred
18
Küpper, Hans-Ulrich
18
Johnston, Wesley J.
17
Lindgreen, Adam
17
Corsten, Hans
16
Kowalkowski, Christian
16
Spremann, Klaus
15
Keränen, Joona
14
Sharma, Arun
14
Thommen, Jean-Paul
14
Ulaga, Wolfgang
14
Cova, Bernard
13
Geiger, Ingmar
13
Albach, Horst
12
Di Benedetto, C. Anthony
12
Hofmaier, Richard
12
Meffert, Heribert
12
Plinke, Wulff
12
Terho, Harri
12
Agnihotri, Raj
11
Brockhoff, Klaus
11
Griffin, Ricky W.
11
Jacob, Frank
11
Macharzina, Klaus
11
Pearce, John A.
11
Rangarajan, Deva
11
Schmitz, Christian
11
Voeth, Markus
11
Grewal, Rajdeep
10
Hansen, Ursula
10
Ivens, Björn Sven
10
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Institution
All
Berliner Wissenschafts-Verlag
3
Published in...
All
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
BWL für Ökonomen
2
Journal of revenue and pricing management
2
Betriebswirtschaft in Studium und Praxis
1
Das Kompendium
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Journal of business research : JBR
1
Journal of strategy and management
1
Lehrbuch
1
Praktische Betriebswirtschaft
1
Stud oec / Selbststudium
1
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
23
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1
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10
of
34
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date (oldest first)
1
Bausteine der Unternehmensführung
Pepels, Werner
-
2017
Persistent link: https://www.econbiz.de/10011780510
Saved in:
2
Management
Basics : BWL für Studium und Karriere
Pepels, Werner
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009315546
Saved in:
3
Einführung in die allgemeine Betriebswirtschafts- und Managementlehre
Pepels, Werner
-
2014
-
2. Auflage
Persistent link: https://www.econbiz.de/10010412186
Saved in:
4
Einführung in die allgemeine Betriebswirtschafts- und Managementlehre
Pepels, Werner
-
2011
Persistent link: https://www.econbiz.de/10009316515
Saved in:
5
Ganzheitliches
Management
: Grundkurs
Management
für Wirtschaft, Verwaltung und Non Profit Organisationen
Gonschorrek, Ulrich
;
Pepels, Werner
-
2004
Persistent link: https://www.econbiz.de/10002230498
Saved in:
6
B2B-Handbuch Operations
Management
: Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
7
B2B-Handbuch General
Management
: Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
8
Servicemanagement
Pepels, Werner
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001919083
Saved in:
9
Value first, then price : the new paradigm of B2B buying and selling
Hinterhuber, Andreas
;
Snelgrove, Todd C.
;
Stensson, Bo-Inge
- In:
Journal of revenue and pricing management
20
(
2021
)
4
,
pp. 403-409
Persistent link: https://www.econbiz.de/10012601012
Saved in:
10
First value then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd
(
ed.
)
-
2017
quantification and organizational change
management
-- Part VI. Buying and selling on value : value quantification tools -- Part VII …
Persistent link: https://www.econbiz.de/10013181225
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