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~person:"Günter, Bernd"
~person:"Petersen, J. Andrew"
~subject:"Kaufentscheidung"
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Search: subject:"Customer value"
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Kaufentscheidung
Kundenwert
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Customer value
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Günter, Bernd
Petersen, J. Andrew
Eiff, Wilfried von
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Jansen, Daniel
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Kemper, Andreas
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Bijmolt, Tammo H. A.
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Luomala, Harri T.
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Customer engagement marketing
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ECONIS (ZBW)
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Managing product returns within the
customer
value
framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
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