Managing product returns within the customer value framework
Alec Minnema, Tammo H. A. Bijmolt, J. Andrew Petersen, and Jeffrey D. Shulman
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Minnema, Alec ; Bijmolt, Tammo H. A. ; Petersen, J. Andrew ; Shulman, Jeffrey D. |
| Published in: |
Customer engagement marketing. - Cham : Palgrave Macmillan, ISBN 978-3-319-61984-2. - 2018, p. 95-118
|
| Subject: | Kundenwert | Customer value | Beschwerdemanagement | Complaint management | Kundenservice | Customer service | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-61985-9_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011739845