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~person:"Günter, Bernd"
~person:"Petersen, J. Andrew"
~subject:"Kundenservice"
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Kundenservice
Kundenwert
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Customer value
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Beziehungsmarketing
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Günter, Bernd
Petersen, J. Andrew
Weinstein, Art
4
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Customer engagement marketing
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Handbook of research on customer equity in marketing
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ECONIS (ZBW)
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Managing product returns within the
customer
value
framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
Saved in:
2
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
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