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~person:"Günther, Christian"
~person:"Kim, Moon-koo"
~type_genre:"Konferenzbeitrag"
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Bundling strategy
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Leistungsbündel
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Beziehungsmarketing
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Bundling
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Conjoint analysis
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Conjoint-Analyse
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Consumer behaviour
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Customer retention
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Intermodal transport
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Intermodaler Verkehr
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Konsumentenverhalten
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mobility as a service
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Günther, Christian
Kim, Moon-koo
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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ECONIS (ZBW)
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Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector
Kim, Moon-koo
;
Park, Myeong-cheol
;
Lee, Duk Hee
;
Park, …
-
2017
Persistent link: https://www.econbiz.de/10011756914
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Mobility-as-a-Service (MaaS) : intermodal mobility bundling and packages in urban areas
Stopka, Ulrike
;
Pessier, René
;
Günther, Christian
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 335-366)
.
2020
Persistent link: https://www.econbiz.de/10012521575
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