Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector

Moon-Koo Kim, Myeong-Cheol Park, Duk Hee Lee, Jong-Hyun Park

Year of publication:	2017
Authors:	Kim, Moon-koo ; Park, Myeong-cheol ; Lee, Duk Hee ; Park, Jong-hyun
Published in:	Mapping ICT into transformation for the next information society : the 14th Asia-Pacific Regional Conference : June 24-27, 2017 : Kyōto, Japan
Publisher:	Kyōto, Japan : International Telecommunications Society
Subject:	Service bundles \| Bundling \| Lock-in effects \| Switching costs \| Customer retention \| Loyalty \| Wechselverhalten \| Switching behaviour \| Leistungsbündel \| Bundling strategy \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Südkorea \| South Korea

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Extent:	1 Online-Ressource (circa 19 Seiten) Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Konferenzbeitrag ; Conference paper ; Graue Literatur ; Non-commercial literature
Language:	English
Other identifiers:	hdl:10419/168501 [Handle]
Source:	ECONIS - Online Catalogue of the ZBW

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