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~person:"Galbreth, Michael R."
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Galbreth, Michael R.
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Quantitative marketing and economics : QME
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Effect of search cost in the presence of search deterring
informative
advertising
Ghosh, Bikram
;
Galbreth, Michael R.
- In:
Quantitative marketing and economics : QME
21
(
2023
)
3
,
pp. 357-379
Persistent link: https://www.econbiz.de/10014333886
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